Insights

Leaf Blog

Strategies, frameworks and tactics for modern SEO and AEO. No fluff — just the stuff that moves rankings.

AEOAI SearchContent Freshness

The AI freshness clock for company information

Track how company changes move through publication, crawling, retrieval, citation, and AI answers without promising an update time.

Aug 12, 2026·7 min read
AEOAI SearchBrand Perception

How to audit AI brand perception

Run a repeatable AI brand perception audit across recognition, framing, sentiment, recommendations, citations, accuracy, and business value.

Aug 12, 2026·7 min read
AEOAI SearchBrand Perception

How stable is your AI brand reputation?

Measure AI brand reputation volatility with repeated prompts, material-change thresholds, source drift, model annotations, and risk-based monitoring.

Aug 12, 2026·8 min read
AEOAI SearchBrand Sentiment

A defensible AI brand sentiment score

Replace easy-to-game AI brand sentiment totals with attribute coding, blind review, repeated samples, reviewer agreement, and uncertainty.

Aug 12, 2026·6 min read
AEOAI SearchBrand Perception

The AI source gap: why LLMs cite third parties

Trace brand claims across owned and third-party sources, resolve conflicts, and audit what AI citations really support.

Aug 12, 2026·6 min read
AEOAI SearchCompetitive Analysis

How to audit AI competitor comparisons for asymmetry

Blind-review AI competitor comparisons for mismatched tiers, stale facts, unequal caveats, and inconsistent evidence standards.

Aug 12, 2026·6 min read
AEOAI SearchBrand Perception

Best LLM visibility tools: an acceptance test

Choose LLM visibility tools with a public acceptance test for prompt controls, model coverage, exports, citations, repeatability, and transparent denominators.

Aug 12, 2026·8 min read
AEOAI SearchBrand Sentiment

ChatGPT brand sentiment analysis

Measure sentiment expressed about your brand in ChatGPT answers with fixed prompts, attribute-level coding, repeated runs, and explicit uncertainty.

Aug 12, 2026·8 min read
AEOAI SearchBrand Perception

ChatGPT vs Perplexity vs Gemini for brand perception

Compare ChatGPT, Perplexity, and Gemini brand perception with identical prompts, repeated runs, source review, and an explicit disagreement matrix.

Aug 12, 2026·7 min read
AEOAI SearchBrand Accuracy

Fix wrong company information in ChatGPT

Use an evidence-first remediation protocol for false, stale, confused, or unsupported company claims in ChatGPT without promising instant correction.

Aug 12, 2026·6 min read
AEOAI SearchCitations

Citation Laundering in AI Search

Use a citation laundering AI search audit to trace copied claims, group related sources, test evidence, and uncover false consensus before acting.

Aug 12, 2026·9 min read
AEOAI SearchBrand Perception

How to correct brand misinformation across LLMs

A fail-honest protocol for correcting brand misinformation in ChatGPT, Gemini, and Perplexity through source repair, feedback, and retesting.

Aug 12, 2026·7 min read
AEOAI SearchEntities

The LLM brand entity collision test

Test whether AI separates your brand, legal entity, products, parent, old names, and namesakes under deliberate ambiguity.

Aug 12, 2026·6 min read
AEOAI SearchBrand Perception

Measure LLM recommendation quality and share of voice

Measure LLM recommendation quality alongside share of voice using transparent prompts, rationale, fit, caveats, factuality, and citation support.

Aug 12, 2026·7 min read
AEOAI SearchBuyer Personas

How Personas Change AI Brand Recommendations

Learn how buyer personas change AI brand recommendations by testing role, industry, company size, geography, budget, and constraints.

Aug 12, 2026·7 min read
AEOAI SearchBuyer Research

Red-team the questions AI buyers ask about your brand

Use skeptical buyer prompts to find stale criticism, fabricated risks, missing caveats, and unequal scrutiny across AI answers.

Aug 12, 2026·6 min read
AEOAI SearchBrand Perception

Does schema help LLMs understand your brand?

Test whether schema helps LLM understanding with a versioned before-and-after protocol that separates extraction, entities, citations, and recommendations.

Aug 12, 2026·7 min read
AEOAI SearchTechnical SEO

Does ChatGPT understand your website?

Test whether ChatGPT can access, retrieve, reconstruct, and accurately cite your website without mistaking a mention for understanding.

Aug 12, 2026·6 min read
AEOAI SearchBrand Perception

How to track when ChatGPT cites your website

Learn how to track ChatGPT website citations with fixed prompts, complete URL capture, claim checks, and competitor source-gap analysis.

Aug 12, 2026·8 min read
AEOAI SearchEntity Understanding

What does ChatGPT know about your company?

Run a 20-prompt company entity test to check ChatGPT recognition, category, audience, offers, proof, alternatives, omissions, and invented facts.

Aug 12, 2026·6 min read
AEOAI SearchCompetitor Analysis

Why ChatGPT recommends competitors

Audit why competitors enter AI shortlists by testing discovery, inclusion, rank, rationale, caveats, citations, accuracy, and buyer fit separately.

Aug 12, 2026·8 min read
AEOSEOAI Search

How to optimize for AEO: a page-by-page protocol

Improve answer readiness with a practical AEO protocol for access, page structure, evidence, schema, internal links, and controlled outcome testing.

Aug 5, 2026·9 min read
SEO AuditAEOAI Search

AEO checklist: 18 checks for answer-ready pages

Audit whether your B2B pages are accessible, clear, supported, attributable, and measurable with this practical 18-point AEO checklist.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

AEO vs SEO: what changes and what stays the same

A practical comparison of SEO and AEO for B2B teams, including shared foundations, distinct work, metrics, ownership, and planning decisions.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

AI visibility audit: a reproducible method

Learn how to run a defensible AI visibility audit with a fixed prompt panel, evidence capture, claim checks, competitor analysis, and practical retesting.

Aug 4, 2026·9 min read
SEO AuditAEOAI Search

SEO and AEO audit for B2B SaaS: a revenue-page protocol

A practical B2B SaaS SEO and AEO audit method for finding technical, content, evidence, and measurement gaps across the pages that influence pipeline.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

How to choose an AEO agency: 12 questions

Twelve due-diligence questions, a weighted scorecard, and clear red flags for choosing an AEO agency without buying guarantees or dashboard theater.

Aug 4, 2026·11 min read
SEO AuditAEOAI Search

Content audit for AI search: review claims, not just pages

Audit content for AI search by mapping buyer questions, verifying claims, resolving contradictions, and testing answer visibility responsibly.

Aug 4, 2026·9 min read
SEO AuditAEOAI Search

Free AEO audit tools: what they can actually tell you

A candid guide to free AEO audit tools: which checks are reliable, what scores conceal, how to verify findings, and when a broader audit is justified.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

GEO vs AEO: choose the work, not the acronym

Understand where GEO and AEO overlap, how their measurement differs, and how B2B teams can turn either brief into accountable work.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

How to Get Cited by ChatGPT

Learn how to get cited by ChatGPT with canonical claims, original evidence, deliberate crawler controls, and a reproducible citation test.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

How to audit a website for SEO in 10 steps

A practical 10-step website SEO audit covering business scope, crawling, index controls, rendering, content, internal links, structured data, and measurement.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

llms.txt and SEO: what it can and cannot do

A candid guide to the llms.txt proposal, how it differs from robots.txt and sitemaps, and when a bounded B2B experiment is worthwhile.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

How to measure AI search visibility without fake precision

A practical measurement framework for AI search visibility: fixed prompts, transparent denominators, citation quality, claim accuracy, and business outcomes.

Aug 4, 2026·9 min read
SEO AuditAEOAI Search

SEO and AEO audit for professional services firms

A field guide to auditing professional-services websites for technical access, service intent, credentials, local facts, evidence, and answer accuracy.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

How to rank in Google AI Overviews: what Google confirms

A fact-checked playbook for Google AI Overview eligibility, source quality, page design, structured data, and controlled query testing.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

How to rank in ChatGPT: replace the ranking myth with tests

A practical B2B guide to ChatGPT visibility: crawler policy, source strategy, prompt testing, citation analysis, and honest reporting.

Aug 4, 2026·7 min read
SEO AuditAEOAI Search

Schema markup for AI search: uses, limits, and audit steps

Use schema markup for AI search without overclaiming: choose accurate types, align JSON-LD with visible content, validate meaning, and monitor real outcomes.

Aug 4, 2026·9 min read
SEO AuditAEOAI Search

SEO and AEO audit: a practical guide for B2B teams

A practical B2B SEO and AEO audit framework that connects technical access, content evidence, entity consistency, answer visibility, and conversion measurement.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

SEO audit cost: how to evaluate scope and price

A buyer-focused guide to SEO audit cost: the scope variables that affect effort, how to normalize proposals, and how to spot expensive ambiguity.

Aug 4, 2026·10 min read
SEO AuditAEOAI Search

What is included in an SEO audit? A buyer checklist

A complete buyer checklist for SEO audit deliverables, from technical evidence and content review to priorities, ownership, exclusions, and retesting.

Aug 4, 2026·11 min read
SEO AuditAEOAI Search

Technical SEO audit service checklist for buyers

Evaluate a technical SEO audit service by its scope, evidence, prioritization, implementation guidance, and retesting—not by the size of its crawler export.

Aug 4, 2026·9 min read